Seoul Trad Style is a blog dedicated to sharing and celebrating the traditional style of Seoul. We started with a simple question: Why is the style we enjoy so often labeled as “Japanese Ivy Style”? We deeply respect the Ivy and traditional styles of Japan, the United States, and the United Kingdom, and we honor their heritage. Yet, Korea also has its own unique traditional style—one that continues to grow and evolve.
Through this platform, our mission is to introduce Seoul’s interpretation of trad style to a wider audience and to tell its story. Alongside this blog, we also operate our own brands and communities that embody this aesthetic.
Scroll down to explore more about our brands and community.
Seoul Trad Style is a blog dedicated to sharing and celebrating the traditional style of Seoul. We started with a simple question: Why is the style we enjoy so often labeled as “Japanese Ivy Style”? We deeply respect the Ivy and traditional styles of Japan, the United States, and the United Kingdom, and we honor their heritage. Yet, Korea also has its own unique traditional style—one that continues to grow and evolve.
Through this platform, our mission is to introduce Seoul’s interpretation of trad style to a wider audience and to tell its story. Alongside this blog, we also operate our own brands and communities that embody this aesthetic.
Scroll down to explore more about our brands and community.
Renacts is a trad-style brand founded in Seoul. Starting with Ivy and Preppy looks rooted in American trad, the brand has expanded to embrace the broader spectrum of traditional style. Along the way, Renacts has reinterpreted these aesthetics through the lens of modern craftsmanship, presenting products and styling that highlight Korea’s own approach to trad.
Renacts is a trad-style brand founded in Seoul. Starting with Ivy and Preppy looks rooted in American trad, the brand has expanded to embrace the broader spectrum of traditional style. Along the way, Renacts has reinterpreted these aesthetics through the lens of modern craftsmanship, presenting products and styling that highlight Korea’s own approach to trad.
Melavoro is a shoemaking brand specializing in hand-sewn welted construction to create authentic dress shoes. Its mission is to make the value and quality of traditionally crafted footwear accessible at a more reasonable price. Drawing on India’s rich resources, the brand combines the shoemaking expertise once used to produce footwear for the British market with delicate, time-honored handcrafting techniques, resulting in refined hand-sewn welted shoes.
Melavoro is a shoemaking brand specializing in hand-sewn welted construction to create authentic dress shoes. Its mission is to make the value and quality of traditionally crafted footwear accessible at a more reasonable price. Drawing on India’s rich resources, the brand combines the shoemaking expertise once used to produce footwear for the British market with delicate, time-honored handcrafting techniques, resulting in refined hand-sewn welted shoes.
Heavy Duty Archive is a vintage-focused project that preserves the heritage and value of past garments. Serving as a wellspring of inspiration for both Renacts and Melavoro, it explores “heavy duty” items that have endured through time. From their legacy, we seek guidance on how our brands should move forward into the future.
Heavy Duty Archive is a vintage-focused project that preserves the heritage and value of past garments. Serving as a wellspring of inspiration for both Renacts and Melavoro, it explores “heavy duty” items that have endured through time. From their legacy, we seek guidance on how our brands should move forward into the future.
Gentlemen’s Club is Korea’s only trad-style community, bridging both online and offline spaces. Rather than one-way communication through media, it fosters genuine dialogue among members while spreading the appeal of trad style. Together, we share the vision that one day, this style we enjoy will take its place in mainstream culture.
Gentlemen’s Club is Korea’s only trad-style community, bridging both online and offline spaces. Rather than one-way communication through media, it fosters genuine dialogue among members while spreading the appeal of trad style. Together, we share the vision that one day, this style we enjoy will take its place in mainstream culture.