Seoul Notes

A Pop-up That Wasn’t Really About Shopping The J.Press × Aaron Chang popup took place on June 29–30, 2024, inside

The Gentlemens Football Club is the athletic half of SEOUL Traditional‘s lifestyle — what we do when we put down

On February 23rd, 2024, fifty members of our Gentlemen’s Club gathered at Gentlemen’s House for a New Year’s tasting led by Wild Turkey’s Korean team. A look at the night, the bourbon, and the trad community we are building in Seoul.

This is a Seoul Trad archive entry about Take Ivy In Korea: the autumn 2023 campaign we shot at Yangpyeong

Seoul Trad: J.Press Tokyo’s Aron Chang and team visit Seoul for the 5th Gentlemens Social Club gathering — December 2023, 80 members, year-end frame.

Renacts Legacy Suits 2023: sixteen Gentlemens Club members aged 20s to 60s photographed in two grey-suit configurations across five generations.

On October 27, 2023, Japan’s 2ND Magazine — a leading publication covering trad, Americana, and vintage menswear from a Japanese

Seoul Trad began with a single question: what would we put in the archive if we stopped borrowing someone else’s?